3 Common Mistakes Entrepreneurs Make and How to Fix Them
Mistake #1 – Not defining your target market
When you don’t clearly identify your target market, you don’t have anyone to talk to in your posts. You don’t have anyone to sell your awesome products, services, and programs to. When you’re talking to everybody, you’re talking to nobody! You can’t be all things to all people.
The Fix: Think of a person that is an ideal client. Write down everything about her (or him). Is she married? How old is she? Did she go to college? Does she have kids? Where does she shop?
Knowing who you’re trying to attract helps you frame your posts in a way that it will speak to her!
Mistake # 2 – Not speaking the language of your target audience
Last year, I wrote a blog post called, “How do I get that toned look?” I had a few fellow fitness professionals call me out on using the word toned. If you’re familiar with the fitness industry, you know that this word is controversial among female fitness pros. It’s a big deal. There are even memes that say things like “Toning is for printers.” Ha! I certainly understand that technically getting toned requires strength training and a fat loss diet. It is simply body recomposition. However, when my email subscribers ask me about how to get toned ALL the time and the words body recomposition never come up, I made a conscious choice to use the language of my audience rather than my peers.
Since I knew that this was the language of my target female audience, the blog post got a lot of traction from the right people despite being criticized by others.
The Fix: How can you know their language? Talk to your people! Send surveys to your email list, current clients, and past clients. Make a note of what people in your target market are posting as struggles, obstacle, and pain points on social media. Ask your subscribers to reply and share their wins and struggles. Then, USE the language they are speaking when you craft emails, sales copy, and blog posts. This will help your target audience connect with you and know that you “get” them.
Mistake #3 – Spamming your audience as a whole or individually with constant salesy posts, emails, and inbox messages
There is a big difference in reaching out to people who’ve expressed interest in what you do vs. inboxing a friend from high school that you’ve not spoken to since! You know? The ones that send you a link only or they tell you you’re a perfect fit for something despite not knowing much about you anymore. Don’t be that annoying person!
The Fix: Consistently put out valuable content. This can be emails, blog posts, social media posts, youtube videos, live streaming, and more. Your audience will LOVE you for the content and want more! People will start to see you as the expert and come to you with questions or to pick your brain. These people are your warm market! Have conversations with them. Build relationships and trust over time. Share some of the results of your clients and a sneak peek into your life. You will become the go-to expert for those around you! Selling your programs, products, and services will be a natural progression.
That’s good news, right!?
To your success,